CPS || Gumpert in Baltimore: Full-Service Advertising for Mid-Market B2B Companies
CPS || Gumpert is a Baltimore-based advertising agency specializing in B2B marketing for industrial, manufacturing, and professional services firms across the Mid-Atlantic. The firm operates as a mid-sized shop with roughly 25–30 staff and handles strategy, creative production, media buying, and account management in-house rather than outsourcing to freelancers or offshore partners.
What CPS || Gumpert actually does
The agency focuses on companies with sales cycles longer than 30 days and buyer committees rather than impulse consumers. This means their work centers on lead generation, brand repositioning, trade show support, and sales enablement for clients whose customers are other businesses. They serve manufacturing firms, construction companies, engineering consultants, logistics providers, and similar verticals where the decision-making process involves multiple stakeholders and significant contract values. The client roster skews toward companies with $10 million to $500 million in annual revenue, though they will take smaller accounts if the engagement matches their capabilities.
Services and pricing structure
CPS || Gumpert operates on retainer-based relationships rather than project-only work. Retainers typically start at $3,500 per month for limited support (one campaign or channel management) and range to $12,000–$15,000 per month for full-service accounts that include strategy, creative, and media buying. Custom pricing applies to campaigns with heavy production requirements, such as video, white papers, or large-scale trade show buildouts. The agency also charges project fees separately for discovery work, brand audits, or one-time deliverables outside the retainer scope; these generally fall between $2,000 and $8,000 depending on complexity.
Monthly reporting is standard and includes traffic, lead volume, cost-per-lead, and source attribution. Clients receive access to a shared dashboard and monthly performance reviews. The agency does not lock clients into multi-year contracts; most relationships run on 90-day auto-renewing agreements.
How CPS || Gumpert compares to other Baltimore advertising options
Baltimore has several advertising agencies, but most specialize in consumer brands, healthcare systems, or higher-education marketing. Brick Meets Click, another local firm, focuses heavily on e-commerce and retail; they operate on similar retainer models but prioritize companies selling directly to consumers. Horseshoe Marketing, also Baltimore-based, leans into tech startups and SaaS businesses, often taking equity stakes in early-stage clients and working on performance-only fees. Neither competes directly with CPS || Gumpert's industrial and manufacturing focus.
For B2B industrial marketing specifically, Baltimore firms are sparse. Companies in that vertical often hire regional or national agencies based in Pittsburgh, Cleveland, or Chicago, where manufacturing hubs concentrate. CPS || Gumpert's advantage is local proximity, which allows for in-person discovery meetings, direct access to senior strategists, and ongoing collaboration without timezone friction. The tradeoff is that they have smaller media buying power than a national shop; they work with standard media vendors but do not command the volume discounts a 200-person agency might secure.
Choose CPS || Gumpert if your business sells to other businesses, your sales cycle exceeds 60 days, and you want strategy plus creative and media execution from one team. Choose a national agency if you need scale, deep vertical expertise in a niche vertical (aerospace, pharma), or if you are willing to trade personalized attention for lower per-unit costs on high-volume media buys.
Who CPS || Gumpert suits and does not suit
The agency works well for mid-market manufacturing and professional services firms that have already committed to marketing but feel their current efforts lack strategy or coordination. They also suit companies that have tried in-house marketing and discovered they lack bandwidth for paid media, creative production, or strategic planning. Established firms with stable budgets and a 12–24 month outlook are the ideal fit.
CPS || Gumpert is not appropriate for very early-stage companies (fewer than 10 employees) or those with unstable funding, since retainers require month-to-month commitment. They also do not handle consumer packaged goods, retail, or direct-to-consumer e-commerce well; those verticals require different media expertise and creative sensibilities. Nonprofits and government contractors looking for specialized compliance or grant-writing support should look elsewhere.
What the first engagement involves
Initial contact usually leads to a no-charge discovery call lasting 30–45 minutes. During this call, account leads ask about your sales process, current marketing efforts, team structure, and budget range. If both parties see fit, CPS || Gumpert proposes a one-month trial retainer focused on auditing existing campaigns and drafting a strategic brief. This trial costs $2,500–$4,000 and produces a written strategy document and preliminary recommendations. After the trial, both parties decide whether to extend into a full retainer. Many clients do; some use the audit as a standalone project and hire another shop. There is no penalty for ending after the trial month.
Hours, location, and logistics
CPS || Gumpert operates from an office in Canton, Baltimore, at the corner of South Potomac and East Pratt. Standard business hours are 9 a.m. to 5:30 p.m., Monday through Friday. The office has ample street parking and is a short walk from the Canton light rail stop. Client meetings can also be held remotely via video. Most ongoing account management happens through Slack, email, and monthly calls; you do not need to visit the office weekly.
CPS || Gumpert fills a gap for Baltimore-area manufacturers and industrial services firms that need advertising strategy without the overhead of a national agency or the inexperience of a freelancer.
