Gashette & Ginyard in Baltimore: Full-Service Ad Agency for Mid-Market Regional Clients
Gashette & Ginyard is a full-service advertising agency based in Baltimore that handles strategy, creative production, and media buying for mid-market companies across the Mid-Atlantic region. The firm operates as a traditional agency model, meaning clients pay retainers rather than project fees, and the agency manages the full scope of a campaign from research through execution and reporting.
What the agency actually does
The agency offers integrated advertising services: brand strategy and positioning, digital and print creative production, media planning and buying (TV, radio, digital, outdoor), and campaign measurement. The firm works primarily with B2B and B2C clients in industries including healthcare, real estate, financial services, and consumer goods. Most clients are regional rather than national, with budgets typically in the $50,000 to $500,000 annual range. The agency employs roughly 15 to 20 people across account management, creative, media, and production departments.
Unlike one-person freelance consultants or large national holding companies, Gashette & Ginyard sits in the middle tier of Baltimore's advertising ecosystem. It has the depth to execute multi-channel campaigns but maintains the flexibility and client attention span that larger firms often lack. The agency operates from an office in Baltimore's central business district, which factors into logistics for in-person client meetings and team collaboration.
Services and retainer structure
The agency typically structures engagements as monthly retainers starting around $3,000 to $5,000 for smaller accounts and scaling to $15,000 to $25,000 monthly for larger ones (verify current rates with the agency, as retainer levels adjust with scope). The retainer covers strategic planning, creative development, and media coordination. Media buying budgets are separate; clients pay the agency's negotiated rate plus a media commission or fees on top of the retainer. For example, a client with a $100,000 annual media spend plus a $6,000 monthly retainer is typical of mid-market engagements.
Project-based work is available for specific deliverables (a new website, a single campaign, a rebrand package) but is less common than retainer relationships. The agency does not typically take on work at hourly rates.
How Gashette & Ginyard compares to other Baltimore advertising options
Baltimore's advertising landscape includes boutique agencies (Mindgrub, known for digital and tech-focused work; Red Brick Studio, specializing in nonprofit and mission-driven brands), larger regional players (Tierney, a Philadelphia-based firm with a Baltimore office that serves Fortune 500 accounts), and independent freelancers and small creative studios. Gashette & Ginyard differs in focus: it does not specialize in tech or startup brands the way Mindgrub does, and it does not position itself as a nonprofit specialist like Red Brick. Unlike Tierney, it pursues regional mid-market clients rather than national enterprise accounts.
Choose Gashette & Ginyard if you need a partner who understands your local or regional market, wants to avoid the overhead of a large national agency, and values ongoing strategic input alongside creative execution. Choose a boutique specialist if your brand or budget is highly specialized (nonprofit, tech, digital-only). Choose a freelancer or small studio if you need single-project execution or have a budget under $2,000 per month.
Who it suits and who it does not
The agency is well-suited to established regional companies with consistent marketing budgets and a need for multi-channel campaigns. Healthcare organizations, regional real estate firms, and B2B service providers make up its core client base. Startups with minimal budgets, national brands requiring enterprise-level account infrastructure, and companies seeking only digital or social media management are poor fits.
What the first engagement involves
An initial consultation typically includes a discovery meeting where the agency gathers information about your business, competitive landscape, target audience, and marketing goals. The agency then presents a strategic brief outlining positioning, audience insights, and proposed campaign approach. Once you approve the strategy, the creative and media planning phases begin. The agency delivers creative concepts (ads, copy, layouts) for your review and refinement before production. Media recommendations follow, and execution and reporting begin once media is live. Total time from first meeting to campaign launch is typically four to eight weeks depending on scope.
Hours, office location, and how to reach them
The agency operates standard business hours, Monday through Friday, 9 a.m. to 5 p.m. The office is located in downtown Baltimore; client meetings typically occur there, though remote meetings are accommodated. Parking is available in the building or nearby lots. To arrange a consultation, contact the agency directly by phone or through its website to discuss your project scope and budget.
Gashette & Ginyard fills a specific niche in Baltimore's advertising market: large enough to execute sophisticated multi-channel work, local enough to understand regional clients, and independent enough to prioritize their accounts over holding-company politics.
