Marty's Signs & Specialties in Baltimore: Custom Signage and Vehicle Wraps for Small Business and Retail
Marty's Signs & Specialties is a full-service sign shop located in Baltimore that designs and manufactures custom signs, vehicle wraps, and specialty graphics for retail storefronts, offices, warehouses, and fleet operators across the region. The business handles everything from initial design consultation to installation, working directly with owners who need fast turnaround and don't have a dedicated marketing department.
What Marty's Signs & Specialties actually does
The shop produces interior and exterior signs, vinyl lettering, dimensional letters, A-frame sidewalk signs, channel letters, vehicle wraps, and decals. Most work is custom; the shop does not stock prefabricated signage. A designer works with the client to refine artwork, choose materials appropriate to the environment (weather-resistant vinyl for exteriors, matte or gloss finishes), and plan installation logistics. The typical engagement runs from design approval to completed installation, not ongoing retainer work.
Services and pricing
Vinyl lettering for storefronts or office doors starts around $150 to $300 depending on letter height and quantity. Simple A-frame sidewalk signs (single-sided, basic design) run $200 to $400. Full vehicle wraps for a sedan or small truck range from $1,500 to $3,000; larger vans or box trucks cost $2,500 to $4,500. Channel letters (three-dimensional, often lit) begin at $400 per letter and scale upward with size and material. Custom dimensional letters in foam or metal start at $300 to $600 per letter. Design fees, if applicable, typically range from $75 to $200 per hour and may be credited against the final order. Verify current pricing by phone, as material costs fluctuate.
How it compares to other Baltimore advertising sign options
Baltimore Sign Company, another established local shop, offers similar services but operates with a heavier focus on large-scale commercial installations and tends to serve property management companies and franchise chains more than independent retailers. Marty's works well for owners who want direct contact with the designer and don't need a corporate account structure. For very simple, off-the-shelf solutions, national chain print shops like Vistaprint or local FedEx Office locations offer vinyl decals and basic window signs at lower cost but without custom design consultation or installation. For digital signage or LED displays, Marty's does not specialize in those; Baltimore-based AV and technology integrators handle that category. Marty's is the practical choice when you need a custom design, actual fabrication on site, and hands-on installation in one transaction.
Who it suits and who it does not
This shop is ideal for small retail owners, independent restaurants, professional offices, contractors with fleet vehicles, and nonprofits opening a new location or rebranding. It works well for customers who value getting a single point of contact rather than juggling a design agency and a separate fabrication vendor. It does not suit clients seeking ongoing brand management, digital advertising campaigns, or national multi-location rollouts; those require a full marketing agency. It's also not the right fit if you need only one or two small decals and want the absolute lowest price from a mail-order printer.
What the first visit involves
Most customers start with a phone call or email describing the project. If the scope is straightforward (e.g., replacing lettering on an existing storefront), the designer may quote over the phone. For more complex work, a site visit is scheduled so the designer can photograph the space, measure dimensions, assess lighting and visibility, and discuss material options and budget. The designer then produces 1–3 proof designs, typically delivered digitally within one week. After approval, fabrication begins, and installation is scheduled. The full timeline from first consultation to installed sign typically runs 2–4 weeks depending on size and complexity.
Hours, parking, and logistics
Marty's operates from a shop location in Baltimore; confirm hours by phone before visiting, as they vary seasonally and may shift for large installation projects. Street or lot parking is generally available near the shop. Customers can drop off artwork or meet the designer on site. Installation is mobile; the crew travels to your location. For vehicle wraps, you drop the vehicle at the shop or arrange for the team to visit your lot if you have multiple vehicles.
Marty's Signs & Specialties fills the gap between big corporate sign vendors and bargain-bin decal services. For a Baltimore business owner who needs a professionally designed, custom-fabricated sign or wrap and wants to work with the people actually making it, the shop delivers accountability and quality that justify its price.

