Planit in Baltimore: Full-Service Ad Agency for Mid-Market B2B Companies

Planit is a 30-person advertising and marketing agency based in Federal Hill that specializes in paid media strategy, creative production, and account management for business-to-business clients in the mid-Atlantic region. Unlike single-discipline shops, it combines in-house capabilities across search, social, display, and video rather than outsourcing creative or media buying, which affects both cost and control over campaign execution.

What Planit actually does

Planit operates on a retainer model, not project-based work. Clients commit to ongoing monthly fees rather than one-off campaigns, which means the agency builds continuity with accounts instead of starting fresh each time. The shop handles strategy from intake through execution: it conducts competitor analysis, develops media plans, produces assets (copy, design, video), manages paid placements across Google, LinkedIn, Facebook, and programmatic display networks, and delivers monthly reporting on spend, impressions, clicks, and conversions.

The agency's focus is narrow. It does not pursue consumer brands, lifestyle companies, or nonprofits; it targets manufacturers, software vendors, industrial distributors, and professional services firms whose customers are other businesses. That specialization means it understands the longer B2B sales cycle, lower conversion rates, and the importance of lead quality over volume. It also means the team has less churn from clients seeking viral social campaigns or influencer partnerships.

Services and retainer pricing

Planit's service tiers start at $2,500 per month for accounts receiving managed paid search and social oversight without custom creative production. Mid-tier retainers run $5,000 to $7,500 monthly and include dedicated account management, custom ad copy and design, and multi-channel media buying. Full-service packages with video production or complex account structures exceed $10,000 monthly. These figures assume 12-month commitments; shorter terms or variable scopes are negotiated case-by-case.

Pricing does not include media spend itself. A client pays Planit's retainer for strategy and management, then separately funds the actual ad buys, which might range from $1,000 to $50,000 monthly depending on industry and target audience size. This separation is standard in the agency world and allows clients to control media budget independently of creative or strategic fees.

The agency does not require upfront creative retainers or setup fees; retainers begin with the contract start date. Reporting occurs monthly in a shared dashboard, not through lengthy PDF decks, which reduces overhead and keeps stakeholders current.

How Planit compares to other Baltimore advertising options

Baltimore has several tiers of ad services. Large independent agencies like Cornerstone Communications (Downtown) and Mindshare (Canton) offer integrated campaigns across traditional and digital but serve a wider client base and typically demand larger minimum retainers ($15,000+ monthly). Digital-only boutiques like Sagepath Digital (Fell's Point) focus on SEO and content strategy rather than paid media management and charge lower retainers ($1,500–$4,000) for smaller accounts.

Planit sits between these poles: cheaper and more specialized than full-service houses, more structured and account-focused than freelance operators or in-house marketing hires. It suits companies that want paid media expertise without the overhead of hiring in-house media managers or the delay of freelance turnaround. It does not suit companies with limited budgets (under $3,000 monthly total) or those seeking brand identity work and messaging from the ground up; for those, a consultant or brand strategist is more cost-effective.

Who it suits and who it should skip

Planit is strongest for B2B companies with 50+ employees, a defined product or service, and an existing marketing function that needs paid media acceleration. It works well for tech and SaaS startups that have product-market fit and need lead generation without hiring a full marketing team. It also suits established manufacturers or distributors scaling into new regions or verticals where they need rapid audience reach.

The agency is not a fit for companies without a sales process in place, early-stage startups still clarifying product positioning, or clients who need extensive brand consulting before any campaign launches. It also is not ideal if you need full creative from scratch; Planit's designers and copywriters work fastest when given clear direction and existing brand materials.

What the first engagement involves

Initial consultation (no charge) covers your marketing goals, current performance data, and media budget expectations. If both parties align, Planit conducts a two-week strategy phase: competitive analysis, audience definition, and a proposed media plan across one to three channels. You then approve the plan and provide assets (website copy, product images, testimonials) or commission custom creative. The first ads typically launch within four to six weeks of contract start.

Thereafter, account management is weekly or biweekly check-ins via Slack or Zoom, depending on the retainer tier. Optimization happens continuously: Planit adjusts targeting, bid strategy, and ad copy based on weekly performance. You receive a dashboard login to view metrics in real time, not just in monthly reports.

Hours, location, and logistics

Planit is located at 1100 Light Street in Federal Hill. The office is open Monday through Friday, 9 a.m. to 5 p.m. Client meetings can occur on-site or via video. Parking is available on-street along Light Street or in nearby lots; the Federal Hill lot at the corner of Light and Ostend typically has availability. The office is one block from the Pratt Street waterfront, accessible by car from I-83 or the Harbor Tunnel.

There is no walk-in service; all new business starts with a phone call or email inquiry. Response time is typically within one business day.

Planit's retention of clients through multiyear retainers, combined with its deliberate focus on B2B paid media, makes it a stable resource for Baltimore companies that need ongoing campaign management without the cost of a big-name agency or the unpredictability of freelance labor.