Fleishman Design in Baltimore: A Mid-Sized Studio for Brand Identity and Print

Fleishman Design is a graphic design firm that specializes in brand identity, print collateral, and digital design for small to mid-sized businesses and nonprofits across the Baltimore region. Founded in the early 2000s, the studio operates with a lean team and emphasizes direct client relationships and iterative design process rather than high-volume production.

What Fleishman Design actually does

The studio handles logo design, brand guidelines, packaging, print advertisements, website design, and collateral systems like letterhead and business cards. Unlike large agencies that often assign work through account managers, Fleishman works with clients through direct conversations, typically starting with strategy conversations before moving to visual concepts. The firm also produces print work in-house or through established local vendors, giving it control over quality and timeline. It is not a full-service advertising agency; it does not handle media buying, event production, or large-scale campaign management.

Services and pricing

Fleishman Design structures projects as either fixed-fee engagements or hourly billing, depending on scope. A logo design project typically ranges from $2,500 to $5,000 and includes 3 to 4 rounds of revisions. Brand guideline development (logo, color palette, typography, usage rules) costs between $4,000 and $8,000. Print collateral projects, such as a business card and letterhead suite, run $1,500 to $3,000. Website design starts at $3,500 for a simple 5 to 8-page informational site. Hourly rates fall between $75 and $125 depending on the scope and team member assigned. Initial consultations are free, and the studio typically dedicates the first meeting to understanding the client's business, audience, and design goals. Confirm current pricing directly before engaging.

How Fleishman Design compares to other Baltimore graphic design options

Baltimore has several tiers of design services. Large agencies like Tierney or Adecco handle major corporate branding and advertising campaigns; they are better suited to organizations with six-figure budgets and ongoing retainer needs. Independent freelancers and one-person shops charge $50 to $90 per hour and work well for clients with tight budgets and simple needs like a flyer or social media graphics, but often lack the strategic depth and team bandwidth to oversee a full rebrand. Fleishman sits in the middle: it has enough experience and structure to guide strategic work and manage complex projects, but operates at a more accessible price point than major agencies and with more strategic involvement than freelancers typically provide. Choose Fleishman if you need a brand identity or cohesive visual system and want direct collaboration; choose a freelancer if you need quick, specific assets on a limited budget; choose a large agency if you have a multidisciplinary campaign and a substantial retainer budget.

Who Fleishman Design suits and who it does not

The studio is well suited to nonprofits, local service businesses, startups, and small manufacturers that need professional brand identity but lack the budget for agency-scale work. Clients who value working directly with designers rather than through account management also fit the studio's model. The firm is less suitable for organizations needing rapid turnaround on dozens of small projects, those requiring specialized expertise like environmental design or motion graphics, or those seeking a full advertising campaign with media strategy. It is also not the right fit for businesses seeking a long-term retainer arrangement where the studio acts as an in-house creative department; the studio takes projects on a discrete basis rather than as ongoing staff extension.

What the first visit involves

New clients typically schedule a one-hour discovery meeting, either in the studio or by video call. The studio asks about the business, existing brand materials, target audience, competitors, and specific design needs. The designer asks about timeline and budget to set expectations early. At the close of that call, Fleishman provides a written project proposal with scope, deliverables, timeline, and fee. Most clients then move to a contract and deposit (typically 50 percent of the project fee) to begin work.

Hours, parking, and logistics

The studio is located on East Lombard Street in Fells Point. Street parking is available but can be tight during peak hours; validate the current situation before arriving. Standard business hours are Monday through Friday, 9 a.m. to 5 p.m., with evening meetings available by request. Confirm hours before scheduling, as they may shift seasonally. The studio does not maintain a retail storefront; all business is conducted by appointment.

Fleishman Design fills a practical gap in Baltimore's design landscape: substantive enough to tackle brand strategy and cohesive visual systems, accessible enough in price and process to work with organizations that larger agencies overlook.