Kevin Kemp Design in Baltimore: Custom Branding and Print for Local Businesses

Kevin Kemp Design is a one-person graphic design studio in Baltimore that works directly with small businesses, nonprofits, and entrepreneurs on brand identity, print collateral, and digital assets, operating on project fees rather than retainer contracts.

What Kevin Kemp Design actually is

Kemp runs a freelance-based practice focused on custom work rather than template-driven output. The studio handles full branding projects from strategy through asset delivery, as well as standalone requests like business card design, packaging, or website graphics. It positions itself as an alternative to larger Baltimore agencies (like Struck or Oxygen) by offering lower cost per project and direct access to the designer, without account management layers. The work is aimed at businesses with budgets in the low-to-mid range and a need for personalized attention over high-volume turnaround.

Services and pricing

Kevin Kemp Design charges by project scope rather than hourly rate. A basic logo redesign typically ranges from $500 to $1,500, depending on revision rounds and complexity. Full branding packages, which include logo, color palette, typography guidance, and one or two collateral items, generally run $1,500 to $3,500. Business card design alone (if ordered separately from branding) costs around $300 to $600. Print collateral—postcards, letterhead, or envelopes—is usually quoted after the initial design phase based on file specifications and your printer's fees. Website graphics and digital assets are priced per deliverable and scope. Rates can vary; confirm current pricing directly before committing.

The studio does not work on retainer; each project is scoped and quoted independently. This makes it suitable for businesses with episodic design needs rather than ongoing marketing campaigns. Revision rounds are typically included in the quoted scope; clarify limits on changes before signing an agreement.

How it compares to other Baltimore graphic design options

Baltimore has several tiers of graphic design services. Large integrated agencies like Struck (Canton) and Oxygen (Harbor East) offer full-service creative with account teams and higher price points, starting around $5,000 for even modest projects and scaling significantly for brand launches. They suit established companies expecting managed relationships and broader strategic input. Kevin Kemp Design costs notably less per project and gives you direct designer contact, making it better for startups and nonprofits with tighter budgets. The trade-off is that you are working with one person rather than a team; turnaround may be longer during busy periods, and you do not get strategy consulting beyond the design work itself.

Local freelancers on platforms like Upwork or Fiverr undercut Kemp's prices but often lack a local portfolio or long-term accountability. Kemp's advantage is a body of Baltimore-based work and the ability to meet in person if needed, which matters when iterating on a logo or brand that needs to reflect local market expectations.

Who it suits and who it does not suit

Kevin Kemp Design works best for small business owners, nonprofits, and new ventures that need a polished brand or specific print materials but lack the budget for a full agency. It is a good fit if you have a clear brief, can communicate your vision in writing or conversation, and are willing to give feedback on a few rounds of designs. It also suits design-savvy clients who know what they want and do not need hand-holding through the entire creative process.

It is less suitable if you need rapid turnaround (same-week delivery), multi-disciplinary services (video, copywriting, strategy), or the kind of managed workflow that a larger team provides. If your project is highly complex or requires extensive research before design—market analysis, competitor audits, user testing—you may benefit more from an agency that builds that in.

What the first visit involves

Start by emailing a project description or calling to discuss scope. Kemp will ask about your business, your target audience, competitors you admire, and what success looks like for the project. You will likely receive a preliminary quote and a proposal outlining deliverables, timeline, and revision structure. Most projects begin with a deposit (typically 50 percent) before design work starts. You will then receive initial design concepts, give feedback, and move through revision rounds. Final files are delivered once payment is complete, usually in a standard format (PDF, AI, PNG) suitable for both print and digital use.

Hours, parking, and logistics

Kevin Kemp Design operates as a studio-based practice; most communication happens via email or phone. Work is done on a flexible timeline within project scopes. The studio is located in Baltimore; you can confirm the current work address and preferred contact method before reaching out. There is no storefront or drop-in arrangement. Parking depends on the specific location; ask when you schedule an in-person meeting.

Kevin Kemp Design fills a practical gap for Baltimore businesses that need quality branding without the overhead of an agency, making it a reliable option for owners who value local expertise and direct collaboration.