123 Empresa in Baltimore: Full-Service Marketing for Mid-Market B2B Companies

123 Empresa is a Baltimore-based marketing agency that handles SEO, paid media, content strategy, and creative production for business-to-business companies with annual revenues between $5 million and $100 million. It operates on retainer, not project fees, and publishes monthly performance reports tied to lead generation and qualified pipeline rather than vanity metrics.

What 123 Empresa Actually Does

The agency works exclusively with manufacturers, software vendors, professional services firms, and B2B SaaS companies. It does not serve consumer brands, nonprofits, or single-location service businesses. The team includes seven full-time strategists and two in-house designers; copywriting and video production are handled by vetted freelancers under the agency's direction. Founder and principal strategist Maria Gutierrez has spent 14 years in industrial marketing before launching the firm in 2019.

Services and Retainer Structure

123 Empresa offers four retainer tiers, ranging from $3,500 to $12,000 per month. The entry-level package covers SEO audits, keyword research, and on-page optimization for an existing website, plus monthly reporting. Mid-tier retainers ($6,000 to $8,000 monthly) add Google Ads and LinkedIn campaign management, including audience segmentation and bid strategy. Top-tier retainers include paid search, social media, custom content calendars, and quarterly strategy sessions. All retainers lock in for twelve months, with a 15 percent discount applied if a client commits to 24 months upfront.

The agency does not offer hourly billing or project-only work. Clients pay monthly, and the contract stipulates a 60-day exit window if performance targets are not met by month six. Performance targets are defined collaboratively during the onboarding process and focus on qualified lead volume and cost-per-lead benchmarks specific to the client's industry.

How 123 Empresa Compares to Other Baltimore Marketing Agencies

Vitreo, a larger Baltimore agency with 22 staff, serves B2B and B2C clients indiscriminately and bills by the hour at $150 to $200. It does not mandate retainers and will accept project work. Choose Vitreo if you need flexibility, one-off projects, or consumer-facing work; choose 123 Empresa if you want a dedicated retainer relationship with a team that focuses exclusively on B2B lead generation and speaks your sales cycle.

Empirical Marketing, also Baltimore-based, specializes in startups and early-stage SaaS companies and charges lower retainers ($2,000 to $4,500 monthly) but does not include paid media management or reporting tied to pipeline. Its strength is content strategy and brand positioning for founders with tight budgets. Choose Empirical if you are pre-revenue or bootstrapped; choose 123 Empresa if you have existing sales infrastructure and need to fill the funnel with qualified leads.

Who 123 Empresa Suits and Does Not Suit

The agency is designed for mid-market B2B companies with a dedicated sales team, predictable customer acquisition costs, and enough budget to run paid search and social simultaneously. It works best for companies with a website already in place and a clear product-market fit. It does not suit early-stage startups (retainers are too high), consumer brands (the team has no e-commerce or retail experience), or companies that need custom software or web development (123 Empresa does not build or code).

What the First Engagement Involves

New clients participate in a one-week audit phase before the retainer begins. During this period, the agency reviews the existing website, Google Analytics account, sales funnel, and competitive landscape. Gutierrez or her senior strategist delivers a 15 to 20-page report that identifies immediate SEO gaps, recommends paid media audiences, and proposes a 90-day roadmap. This audit costs $1,200 and applies to the first month's retainer fee if the client signs a contract. Many prospects use this audit to compare 123 Empresa to Vitreo or Empirical and make a final decision.

Monthly reporting includes a one-hour call with the client's marketing lead, a detailed PDF report covering search performance, ad spend, lead volume, and cost-per-lead, and a 90-day rolling forecast. Reports are generated by the third business day of each month.

Hours, Location, and Logistics

123 Empresa operates from a shared office space in the Canton neighborhood at 1601 Eastern Avenue, Suite 210. Office hours are 9 a.m. to 6 p.m., Monday through Friday. Client meetings happen in person or via Zoom; there is free street parking after 10 a.m. in the surrounding blocks.

The agency does not charge setup fees, contract cancellation penalties (outside the 60-day performance window), or fees for account management or reporting. All retainer pricing is transparent and invoiced monthly in advance.

123 Empresa fills a specific niche in Baltimore's marketing landscape: companies that want a dedicated, predictable retainer relationship with an agency that measures success by pipeline, not impressions, will find a reliable counterpart here.