Rachel Faith in Baltimore: Web Design for Small Professional Services

Rachel Faith is a solo web designer in Baltimore who builds custom websites for small professional services firms, nonprofits, and local retailers. She works without templates, charging by project rather than retainer, and positions herself as an alternative to both the low-cost template builders and the larger agencies that require minimum budgets of $10,000 or more.

What Rachel Faith actually does

Rachel Faith operates as a freelance web designer focusing on custom site builds. She does not use Wix, Squarespace, or WordPress themes; every site is hand-coded or built on a tailored foundation. Her typical client is a solo practitioner, small law firm, accounting office, therapy practice, or independent retailer in the Baltimore area who needs a site that reflects their identity and performs reliably, but cannot justify the cost of a full-service creative agency. She handles everything from initial strategy through launch and typically includes one round of revisions post-launch.

Services and pricing

Rachel Faith charges by project. Standard custom site builds for professional services start at $3,500 and range to $8,000, depending on page count, functionality (contact forms, online scheduling integration, e-commerce capability), and complexity. Sites typically include 5 to 12 pages. She does not offer monthly retainers or ongoing maintenance packages; clients who want updates after launch hire her on an hourly basis at $85 per hour, or they use a separate hosting and maintenance service. Logo design or brand strategy work is outside her scope; she works from existing brand materials or collaborates with a designer the client brings.

Projects typically take 4 to 6 weeks from kickoff to launch. Payment is due 50 percent upfront, 50 percent on delivery. She works with clients in Baltimore proper and the surrounding counties.

How Rachel Faith compares to other Baltimore web design options

Baltimore has three broad categories of web design providers. Template-based builders like Wix or Squarespace cost $200 to $500 per year and are self-service; they suit clients comfortable with DIY and willing to accept limited customization. Freelancers and small studios in the $3,000 to $8,000 range, including Rachel Faith, offer custom design without the overhead of a larger firm; they work best when the client has a clear vision or the designer can translate vague needs into a working product. Larger agencies, including names like KBS+ and others with teams of 10 or more, charge $15,000 to $50,000 and up for complex marketing campaigns, research, or rebranding work; they suit companies with ongoing needs or large budgets.

Rachel Faith sits squarely in the middle. Unlike a template builder, she owns the code, controls the design, and can troubleshoot problems. Unlike a big agency, she doesn't charge for discovery workshops or produce elaborate strategy decks; she moves faster and costs less. She does not scale to very large e-commerce platforms or sites requiring custom application development; for those, a larger team is necessary.

Who Rachel Faith suits and who it does not

Rachel Faith works well for therapists, accountants, immigration lawyers, dentists, and small retail shops in Baltimore that need a modern, professional site but don't have an in-house marketer. She builds sites that work on phones and load quickly. She suits clients who can articulate what they want, or who are willing to have a conversation to figure it out. She does not suit clients who expect her to also manage their Google Ads, social media, or email marketing, or who need ongoing monthly changes and updates built into the contract.

What the first engagement involves

An initial conversation takes 30 minutes and is free. Rachel Faith asks what the site needs to accomplish, who the audience is, whether there are existing brand guidelines, and what the budget looks like. If both parties agree to move forward, she sends a project proposal and contract, takes the deposit, then schedules a kickoff call. During development, you receive a private staging link to review progress and provide feedback. She typically offers one full revision round; additional rounds are billed hourly.

Hours, location, and logistics

Rachel Faith works remotely but is based in Baltimore. Projects are managed by email and video call. There is no physical office to visit. Hosting is the client's responsibility; she recommends Kinsta or WP Engine and can point you toward a provider. Domain registration is also the client's responsibility, though she can assist with DNS setup. She typically launches sites on a Friday and is available by email Monday through Friday during business hours for post-launch questions.

Rachel Faith fills the gap between DIY site builders and six-figure agency work, making her practical for Baltimore's many solo practitioners and small firms that cannot justify large budgets but need more than a template.