Beth Viscarra at RE/MAX 100 in Baltimore: A Listing Agent Focused on Mid-Market Residential Sales
Beth Viscarra is a listing agent at RE/MAX 100, the real estate brokerage operating from multiple Baltimore-area offices, who specializes in representing home sellers across Baltimore County and the city's inner neighborhoods. Like all agents at RE/MAX 100, she operates on a commission basis, typically earning 2.5 to 3 percent of the final sale price when representing the seller, though this figure is negotiable and varies by market segment and transaction size.
What a Listing Agent Does and How Viscarra Fits In
When you hire a listing agent, you are paying for market knowledge, pricing strategy, property marketing, and negotiation on your behalf. The agent does not charge an upfront fee; instead, the seller's agent and buyer's agent split the commission, which comes out of the final sale proceeds. Viscarra's role is to price your home competitively, stage or advise on presentation, photograph the property, list it on the Multiple Listing Service (MLS), hold open houses, field inquiries from buyer's agents, and negotiate offers. She is compensated only if the sale closes, which aligns her incentive with yours.
Services and Commission Structure
Viscarra offers the full range of listing services: comparative market analysis to set price, professional photography, MLS listing placement, open houses, and offer negotiation. At RE/MAX 100, the listing-side commission is typically split at 2.5 to 3 percent, meaning if you sell a $400,000 home in Fells Point or Canton, the total commission might be $12,000 to $15,000, with the buyer's agent and listing agent each receiving a portion. Commission is negotiable; some agents in Baltimore will list at 2 percent or accept a reduced percentage on higher-priced properties. The exact figure should be stated in your listing agreement before you sign.
Most Baltimore agents, including those at RE/MAX 100, do not charge separate fees for photography, MLS access, or open house hosting; these are part of the commission structure. However, if you request staging consultation beyond standard advice, marketing materials beyond MLS syndication, or significant renovations, some agents charge additional project fees. Verify what is included before signing.
How Viscarra and RE/MAX 100 Compare to Other Baltimore Listing Options
Baltimore's real estate landscape includes independent agents, boutique firms, and national franchises like Keller Williams, Coldwell Banker, and Sotheby's International Realty. A solo independent agent may offer more flexibility on commission but typically has smaller buyer networks and less institutional support. A large franchise like Keller Williams has agents in every Baltimore neighborhood and strong buyer referral systems but may prioritize volume over individual seller attention. RE/MAX 100 sits in the middle: it is a franchise with established buyer traffic and multiple office locations (supporting agent referrals within the network) but smaller than the largest firms, which can mean more individualized service.
Choose an independent agent if you want to negotiate commission aggressively and you have a unique or difficult property. Choose Keller Williams or Coldwell Banker if you want maximum buyer exposure and do not mind a larger, more transactional operation. Choose RE/MAX 100 or a mid-sized local firm if you want a balance of professional infrastructure, neighborhood expertise, and personal attention.
Who Works Well With a Listing Agent Like Viscarra and Who Does Not
Listing agents work best for sellers who own a home outright or have enough equity to cover the agent's commission, and who want professional marketing and negotiation. If you are selling a $250,000 condo in Harbor East and owe $200,000 on the mortgage, an agent is the standard choice. If you own a rental property or investment home and want to minimize carrying costs, an agent who can price aggressively and generate buyer interest quickly is valuable.
Listing agents are less necessary if you own a highly distinctive property in a seller's market where any home sells quickly, or if you are experienced in real estate and have a large personal network. Some sellers use a flat-fee MLS listing service (typically $300 to $600 in Baltimore) and handle buyer inquiries themselves; this works only if you are comfortable negotiating and can absorb the loss of professional buyer traffic.
What to Expect in Your First Meeting
When you meet with Viscarra to discuss listing your home, she will walk your property, take notes on condition, ask about recent upgrades, and review comparable sales in your neighborhood. She will then prepare a comparative market analysis (CMA) showing what similar homes sold for in the past three to six months. This CMA forms the basis of the listing price discussion. She will explain her marketing plan, share the MLS listing draft, and discuss your timeline. At the end of the meeting, she will present a listing agreement for you to sign, which specifies the commission rate, listing duration (usually 90 to 180 days), and what happens if the home does not sell.
Hours, Office Location, and Logistics
RE/MAX 100 operates multiple offices across Baltimore County and the city; Viscarra's primary office location and hours should be confirmed by contacting RE/MAX 100 directly or visiting the brokerage website. Most listing agents in Baltimore are available by appointment on weekdays and weekends. Open houses are typically held on Saturday and Sunday afternoons. Parking is available at most listings, though street parking varies by neighborhood.
Beth Viscarra and RE/MAX 100 serve Baltimore sellers who want professional listing representation without sacrificing local market expertise or paying boutique markups; the franchise infrastructure and mid-market positioning make her relevant for most residential sellers in the city and surrounding county.
