Imagine Never Ending Designs in Baltimore: Custom Upholstery and Mid-Range Furnishings on the South Side

Imagine Never Ending Designs is a full-service furniture store on Baltimore's South Side that combines custom upholstery work with a showroom of ready-to-buy pieces, targeting homeowners who want either made-to-order seating or immediate inventory without the price premium of high-end design showrooms.

What Imagine Never Ending Designs actually is

The store operates as a hybrid retail and fabrication space. The front showroom displays sofas, sectionals, chairs, and occasional tables in a range of styles from contemporary to traditional. The back workshop handles custom upholstery orders: reupholstering existing pieces, building frames to spec, and producing bespoke seating. This dual model appeals to customers who may walk in for a quick purchase but leave with a quote for a larger project, or who arrive specifically to commission a sofa built to their dimensions and fabric choice.

Style range and price positioning

The ready-made inventory skews toward mid-range furnishings, with sofas typically priced between $800 and $2,200 depending on size and fabric. This positions the store below designer showrooms like those in the Federal Hill area but above big-box retailers like Ashley Furniture or Wayfair in terms of customization and local service. Custom upholstery orders begin around $1,200 for smaller pieces like wingback chairs and range upward depending on frame complexity, fabric cost, and labor. Fabric selection is a separate line item; customers can choose from house samples or bring their own material.

The style range spans mid-century modern, contemporary, and transitional aesthetics. Victorian or heavily ornamental pieces are less common in the showroom than practical, livable silhouettes suited to rowhouse and apartment living.

Services and what to expect

Custom upholstery work includes frame repair, spring replacement, and complete rebuilds. The store also offers reupholstering of existing furniture; clients can drop off a worn sectional or inherited sofa and have it recovered in new fabric. Lead times for custom builds typically run four to six weeks, depending on workload. Rush orders may be accommodated but carry a surcharge; confirm current scheduling when requesting a quote.

The showroom team provides in-person fabric consultations. Customers can request samples to take home, though the store does not currently offer virtual consultation or remote design services. Delivery is available within Baltimore City and surrounding counties for an additional fee starting around $150 for in-city delivery of single pieces; long-distance shipping can be arranged through a third-party carrier at customer expense.

How it compares to other Baltimore furniture options

Imagine Never Ending Designs occupies a distinct niche compared to direct competitors. Big-box retailers like Ashley Furniture (multiple locations) and Jerome's Furniture offer faster delivery (sometimes same-day or next-day) and lower entry prices ($400–$1,000 sofas), but customization is limited to color and configuration of standard frames. High-end design showrooms in Federal Hill and Canton, such as those dealing in Herman Miller or luxury Italian imports, offer superior materials and design consultation but start at $3,000 for comparable pieces and often require designer fees.

For customers seeking custom upholstery without building from scratch, Baltimore's independent upholsterers (typically operating without showroom retail) charge comparable labor rates but require the customer to source or already own a frame. Imagine Never Ending Designs' advantage is the ability to sell, build, and upholster under one roof. For someone who wants a new sofa at mid-range pricing without waiting weeks, the ready-made inventory serves as a faster alternative. For someone with a specific vision or existing piece to restore, the custom shop justifies the four- to six-week lead time.

Who it suits and who it doesn't

This store works best for homeowners renovating a room and willing to wait four to six weeks for a custom piece, or those with an inherited or existing sofa worth reupholstering. Budget-conscious buyers who want local service and some design input prefer this over mass-market chains. The ready-made showroom also appeals to renters or quick movers who need furniture within days.

It is not ideal for buyers seeking ultra-cheap inventory (Ashley and Jerome's will undercut on price), for those needing delivery within 48 hours (custom orders take longer, and ready-made pieces may need a few days to stage), or for customers wanting interior design services beyond fabric selection. High-end buyers seeking designer collaboration and luxury materials will find better fit elsewhere.

First visit: what to bring and what to expect

Walk in with room measurements and, if applicable, photos of the space where furniture will go. If reupholstering an existing piece, bringing the piece itself or detailed photos accelerates the estimate. Staff can show fabric samples and discuss timeline and cost on the spot. Deposits typically run 50 percent of the quoted price for custom orders, with balance due upon completion.

Hours, parking, and location logistics

The store is located on the South Side of Baltimore. Street parking is available but can be tight during peak hours; confirm current parking situation when planning a visit. Hours vary seasonally; verify current hours before traveling, as small upholstery shops sometimes adjust for production schedules or staffing. The showroom is accessible by car; public transit options are limited in this neighborhood, so driving is practical.

Imagine Never Ending Designs fills a gap between quick big-box furniture buying and bespoke high-end design, making it essential for Baltimore homeowners who want custom seating without waiting months or spending luxury prices.