Girls Gotta Play in Baltimore: Women's Performance Sportswear Built for City Athletes
Girls Gotta Play is a women-focused athletic retailer on North Avenue in Station North that stocks running, basketball, soccer, and cross-training gear sized for female bodies, along with a small selection of men's and kids' items. The shop occupies roughly 1,200 square feet and positions itself between mass-market chains and specialty boutiques, carrying both established brands and smaller labels often unavailable at big-box competitors.
What Girls Gotta Play stocks
The inventory emphasizes fit-specific choices. Sports bras are organized by impact level (low, medium, high) and cup range, with brands like Panache Sport, Freya Active, and Elomi Energise in C through G cups. Running shoes include New Balance, Asics, and Brooks alongside European options like ON, with a fitting station in the back where staff use a gait-analysis tool (no charge) to evaluate your stride before you buy. The shop also carries leggings, shorts, and jackets from brands including Athleta, Oiselle (a women-owned runner-focused label), and local maker Charm City Cycle Club, which produces Baltimore-themed athletic wear.
Apparel pricing ranges from $45 for basic leggings to $135 for technical jackets. Sports bras run $65 to $105. Shoes typically fall between $110 and $160, though New Balance often discounts older season models to $85.
Services and fit support
Girls Gotta Play offers a free bra-fitting service, which involves measurement and trying on multiple sizes and styles without pressure to buy. The process takes 15 to 20 minutes. Many customers use this even if they purchase elsewhere. The shop also stocks half sizes in shoes (unusual at chain retailers) and does basic alterations like hemming leggings at no charge if you buy them there. Custom orders through brands like Athleta are available; turnaround is typically two to three weeks.
How it compares to other Baltimore athletic retailers
Dick's Sporting Goods at the Harbor Point development offers broader selection and lower prices on mainstream brands (Nike, Adidas, Under Armour), but stock skews toward men's and unisex cuts, and staff typically lack fitting expertise. Modell's Sporting Goods (multiple locations) stocks similar breadth but prioritizes team sports over performance apparel. Specialty running stores like Fleet Feet Baltimore (Canton) focus on running shoes almost exclusively and sell less non-running apparel. Girls Gotta Play's advantage is its concentration on women's fit across multiple sports, combined with fitting support and access to smaller brands. Choose Dick's or Modell's if you want fast shopping and discounted basics; choose Girls Gotta Play if you need proper fit guidance or are looking for sports bras, half sizes, or niche labels.
Who it suits and who it does not
This store works best for women runners, cross-trainers, soccer players, and basketball players who know they need women-specific gear and want fitting help. It also serves parents buying performance wear for athletic daughters. It suits budget-conscious shoppers less well. Customers seeking vintage, sale-rack bargains, or $20 leggings should shop chains instead. Men and people uncomfortable in a female-focused space may find the atmosphere exclusionary by design.
What a first visit involves
Walk in, and staff typically greet you within a minute. If you came for shoes, ask about a gait analysis; if for a sports bra, mention your current size and any fit complaints. The store is organized by sport and then by item type, so browsing is intuitive. The back fitting room has a bench and good lighting. Checkout is handled at a single counter near the entrance. The visit usually takes 20 to 45 minutes depending on whether you pursue fitting.
Hours, parking, and location
Girls Gotta Play is located at 2124 North Avenue, Baltimore, MD 21213, in the Station North Arts and Entertainment District. Hours are Tuesday through Friday, 11 a.m. to 6 p.m.; Saturday, 10 a.m. to 5 p.m.; closed Sunday and Monday (hours occasionally shift seasonally, so call 410-685-4888 to confirm). Street parking is free and usually available along North Avenue within a block. No dedicated lot. The shop is a 10-minute walk from the Penn North light rail stop.
Girls Gotta Play fills a real gap: women athletes in Baltimore have few places to get properly fitted sports bras and women-cut shoes without traveling to specialized running boutiques or accepting the generic fit of national chains. For that specific need, it's the only retail option downtown or north of the harbor.

