Under Armour Brand House in Baltimore: Factory Outlet for Performance Gear at Port Covington
The Under Armour Brand House is a 40,000-square-foot factory outlet and retail flagship operated by the company on its home turf at Port Covington, the redeveloped waterfront campus on Baltimore's southwest side. It functions as both a discount clearance channel for overstock and past seasons and a full-price retail showcase for current Under Armour apparel, footwear, and equipment. For Baltimore shoppers, this matters: Under Armour is headquartered in Baltimoremore than 6,000 employees work in the city, and the Brand House reflects that local investment directly.
What the Brand House Actually Is
The Brand House operates as Under Armour's answer to outlet retail and brand control. Unlike a typical Dick's Sporting Goods or Foot Locker that carries multiple brands, this space stocks only Under Armour products across all categories: running and training wear, team sports uniforms, casual athletic apparel, shoes, accessories, and equipment. The outlet section occupies a significant portion of the floor and sells previous-season inventory, discontinued styles, and overstock at 30 to 50 percent off full retail. The front-of-store retail section carries current collections at regular prices. The location also hosts brand collaborations and limited-edition drops before wider release.
Product Range and Pricing
Full-price men's and women's performance tops run $60 to $85 for compression and training shirts; leggings and tights start at $70 and go to $120. Shoes range from $90 for entry-level training models to $180 for premium running and basketball lines. Outlet inventory typically sits 30 to 50 percent below these figures; a full-price $100 training jacket might cost $50 to $70 in the clearance section. Children's apparel and team uniforms are available at both price tiers. The store also carries hard goods like training gloves, belts, and hydration gear at proportional discounts. Verify current pricing by phone; seasonal markdowns in January and July shift these ranges notably.
How This Compares to Other Baltimore Sportswear Options
The Brand House differs fundamentally from Dick's Sporting Goods (multiple locations, including Towson and White Marsh), which carries 30-plus apparel brands and charges full retail price. Dick's stocks Under Armour but in smaller selection and without the dedicated outlet section. T.J.Maxx and Marshall's carry discounted Under Armour alongside other athletic brands, but inventory is unpredictable and sizes run out faster; prices are similar to the Brand House outlet section, but selection is limited. The Brand House offers significantly larger Under Armour selection and more consistent outlet depth than any mall anchor or discount retailer in Baltimore. It suits shoppers hunting specific Under Armour gear or seeking clearance; it does not serve customers looking to compare brands in one trip.
Who This Suits and Who It Does Not
The Brand House works best for Under Armour loyalists, Baltimore area runners and team-sports players committed to the brand, and shoppers specifically hunting last season's styles at a discount. Parents buying uniforms for youth sports teams benefit from the size range and outlet pricing. It does not suit customers who want to browse multiple brands, those new to performance wear seeking brand comparison, or shoppers with urgent same-day shoe needs (popular sizes and widths can sell out). The outlet section attracts deal hunters but requires patience; not every visit will have your size in your preferred style.
What the First Visit Involves
Enter at Port Covington, where parking is free and abundant in the surrounding lot. The store is organized by product type (men's, women's, youth categories) rather than price tier, so outlet and full-price items are intermixed. Signage clearly marks clearance sections. Fitting rooms are standard; staff are present but not aggressive. Checkout moves quickly except during Saturday afternoons and weekday evenings. Most shoppers spend 30 to 60 minutes browsing. The store does not require membership or appointment.
Hours, Parking, and Logistics
The Brand House operates Monday through Saturday 10 a.m. to 9 p.m. and Sunday 11 a.m. to 7 p.m. (confirm these hours before visiting; seasonal holiday hours vary). Parking is free in the Port Covington lot, with direct ground-level access to the store. The location sits at 1000 East Pratt Street, adjacent to other Port Covington retail and dining. Public transportation via MTA bus routes 10 and 37 provides access; the stop is a 5-minute walk from the entrance. No in-store alterations are offered for apparel.
The Brand House serves Baltimore's sportswear shoppers who value direct access to Under Armour's complete range and outlet pricing without leaving the city where the company operates. It is one of few places in Baltimore where outlet and full-price Under Armour inventory coexist at scale.
