Under Armour at Towson Town Center: Performance Gear in Suburban Baltimore
Under Armour operates a full-size retail location inside Towson Town Center, a shopping mall in northern Baltimore County, roughly 10 miles north of downtown. The store stocks the brand's complete line of athletic apparel, footwear, and accessories, with particular depth in running, training, and team sports categories. It functions as a traditional brand retail outlet rather than a factory or discount location, meaning prices reflect full manufacturer's suggested retail and seasonal inventory rotates with the broader UA product cycle.
What You'll Find Here
The store spans roughly 5,000 square feet and carries men's, women's, and youth categories across tight-fitting base layers, loose-cut training wear, running shoes, cleats, socks, and accessories like bags and hats. UA's signature HeatGear and ColdGear technical fabrics dominate the selection. In-stock footwear typically includes running models, basketball shoes, and cross-training options. Unlike a Dick's Sporting Goods that stocks 50 brands, this location carries only Under Armour, which means deeper selection within the brand but no ability to compare directly to Nike or Adidas without leaving the store.
Pricing and Product Tiers
Standard retail pricing applies: men's training shirts run $55 to $70, women's leggings $65 to $85, running shoes $120 to $160, and team sport cleats $100 to $140. Seasonal sales typically occur in January and late August; mid-season clearance is less predictable. The store does not function as an outlet; prices are higher than UA's off-price clearance partners like TJ Maxx or Marshall's. Confirm current pricing by phone before a special trip, as promotions shift monthly.
How This Compares to Other Retail Options in Baltimore
Dick's Sporting Goods, with three Baltimore-area locations, offers Under Armour alongside Nike, Adidas, and other brands, making it the better choice if you want to cross-shop. Prices at Dick's match this UA store for the same items. Modell's (Towson and Canton) carries UA but with smaller selection. A direct Under Armour outlet exists in Taneytown (roughly 45 minutes northwest), where markdowns of 20 to 40 percent occur regularly on prior-season stock. The Towson location makes sense for immediate need or current-season purchases; the outlet makes sense if you have flexibility on timing and don't need the newest colorway.
Who This Suits and Who It Doesn't
This location works best for shoppers who want UA specifically, are comfortable with full retail pricing, and value the focused selection and brand expertise of staff. It suits someone grabbing a single item on the way through the mall or building a training wardrobe in one stop. It does not suit price-conscious buyers or those who want to compare multiple brands side by side. It also does not suit shoppers hunting deep discounts; serious UA discount hunters should visit Taneytown or wait for seasonal sales.
What to Expect on Your First Visit
The store opens directly into the mall corridor. Staff will approach to offer assistance; basic questions about fit and fabric tech get answered readily. Fitting rooms are standard. The checkout process moves quickly for single items but can have modest lines during midday weekend hours (12 to 4 p.m. Saturday and Sunday are busiest). There are no special services like custom embroidery or alteration; the store functions as a straightforward retail point of sale.
Hours, Parking, and Access
The store operates as part of Towson Town Center's mall hours: typically 10 a.m. to 9 p.m. Monday through Saturday and 12 p.m. to 6 p.m. Sunday (verify current hours before visiting, as mall hours occasionally shift seasonally). Parking is free and abundant in the mall's lot; access is unrestricted. The location sits at 825 Dulaney Valley Road, accessible from I-695 or York Road. Public transit is limited; MARC and MTA bus service exist nearby but require planning.
This store serves the practical need for current-season Under Armour apparel in a suburban setting without requiring a special trip downtown or to an outlet mall.
