Intimissimi in Baltimore: Italian Lingerie at Inner Harbor Prices
Intimissimi is an Italian lingerie chain operating a single location in Baltimore's Inner Harbor, selling bras, underwear, loungewear, and basics in the €15–€60 range with sizes typically XS to XL. The store occupies modest square footage in a high-traffic retail zone, positioning itself between fast-fashion basics and prestige lingerie boutiques.
What Intimissimi actually is
The brand is owned by Calzedonia Group, an Italian retailer present in 50 countries. The Baltimore store carries the company's core focus: bras and briefs built for everyday wear rather than occasion pieces. The inventory emphasizes comfort-first construction (soft cups, no underwire in many styles, moisture-wicking fabrics) and neutral colorways, with seasonal prints and jewel tones rotating in. The aesthetic is practical European rather than decorated or architectural. Fitting rooms and a small register occupy the front; most stock is visible on open tables and wall-mounted grids.
Sizes, pricing, and what you actually pay
Bras typically range from €20 to €50 (roughly $22–$55 USD at current rates, though prices fluctuate with exchange rates). Brief packs of three cost €18–€25. Loungewear and base layers run €20–€60. The store regularly runs "3 for 2" promotions on underwear, which is the practical entry point for first-time shoppers unfamiliar with sizing. XS through XL cover the standard range; cups go A through D in most styles. Confirm current pricing and promotions on your visit, as European retailers adjust prices seasonally.
How Intimissimi compares to other Baltimore lingerie retail
Victoria's Secret operates in the same market with higher average prices ($30–$80 per bra), more elaborate design (padding, embroidery, theatrical colorways), and a larger footprint. VS suits buyers seeking special-occasion pieces and padded options; Intimissimi suits those who prioritize basic fit and European construction at lower cost.
Local independent boutiques like those in Canton or Federal Hill often stock luxury European brands (Prima Donna, Freya) at $60–$150 per bra but offer personalized fitting and smaller, curated inventories. Intimissimi is transactional and self-service; choose it for speed and price, not consultation.
Target and H&M offer cheaper basics ($10–$25), but construction and fabric longevity differ noticeably. Intimissimi pieces hold dye and elastic better across repeated washing.
Who this store suits, and who it does not
Buy here if you want reliable everyday bras without padding, prefer neutral colors, like European sizing standards (typically smaller than US equivalents), and value price efficiency. The "3 for 2" deals make the store valuable for restocking basics in bulk.
Do not come here for large cup sizes (E and up), special-occasion lingerie, or if you require personalized fitting assistance. Do not expect trendy or statement pieces; the brand's aesthetic is intentionally minimal.
What happens on your first visit
Walk in and browse open tables and wall sections by category (bras, briefs, loungewear). Fitting rooms are available and typically uncrowded. Bring your own bra to verify sizing if you are unfamiliar with European fit; most staff can advise on the size conversion, but hands-on fitting is not a primary service model. The register handles cash and card. Plan 15–30 minutes for a first visit if you need to try multiple pieces.
Hours and location logistics
The store operates at the Inner Harbor retail area. Inner Harbor parking is paid and often tight during weekends; arrival by water taxi, Light Rail (Convention Center station), or midweek morning yields shorter visits. Confirm current hours before a trip, as seasonal tourism affects retail hours in this zone.
Intimissimi fills a specific niche: affordable, well-made European everyday lingerie without fuss. For Baltimore shoppers seeking functional basics at prices below US department-store bras, it justifies a trip to the Harbor.

