Big Moon Marketing in Baltimore: Full-Service Digital Strategy for Mid-Market B2B
Big Moon Marketing is a Baltimore-based digital marketing agency focused on lead generation and brand positioning for business-to-business companies with annual revenues between $5 million and $50 million. The firm operates from Canton and serves clients across the Mid-Atlantic, with a concentration in professional services, manufacturing, and software sectors.
What Big Moon Marketing actually does
The agency combines SEO, paid search advertising, content strategy, and conversion optimization into integrated campaigns rather than handling channels in isolation. Most clients come to Big Moon after in-house efforts or cheaper generalist agencies have produced inconsistent results. The firm typically works with 12 to 18 active accounts at any given time, a constraint that limits its size and forces selectivity about which industries and company stages it takes on.
Services and pricing structure
Big Moon offers retainer-based partnerships starting at $3,500 monthly and scaling to $12,000 or higher depending on scope. Most retainers include a combination of ongoing SEO work, monthly paid advertising spend management (with a separate media budget), and strategic review calls. Project-based work for audits, website migrations, or campaign launches runs $2,000 to $8,000 depending on complexity.
The firm does not charge a percentage of ad spend, a structure common among larger agencies. Instead, it charges a fixed management fee and the client controls the advertising budget directly, typically between $2,000 and $10,000 monthly. This arrangement means a client paying a $5,000 retainer might invest $5,000 to $8,000 monthly in Google Ads or LinkedIn, separate from the retainer.
Reporting happens monthly and includes traffic source breakdown, lead volume and source attribution, keyword performance, and cost-per-lead by channel. The agency provides access to a shared analytics dashboard rather than static monthly PDFs, so clients can check performance between formal review calls.
How Big Moon compares to other Baltimore marketing firms
Larger agencies like full-service shops in Harbor East typically start retainers at $10,000 to $15,000 monthly and require six-month or annual commitments. They excel at brand refresh, website redesign, and integrated campaigns that span digital and print; they suit companies with larger budgets and complex creative needs.
Freelance consultants and solo operators in Baltimore offer lower rates, often $1,500 to $3,000 monthly, but typically handle one or two channels and require the client to coordinate between multiple vendors. They work best for companies comfortable managing relationships across SEO, paid media, and content separately.
Big Moon sits between these poles. It handles multiple channels under one roof and provides strategic continuity, but charges substantially less than full-service agencies. Choose Big Moon if you need integrated digital strategy with a dedicated point of contact and a fixed, predictable cost structure; choose a larger agency if your brand refresh or creative direction is the priority; choose a freelancer if budget is the primary constraint and you have internal capacity to manage coordination.
Who Big Moon suits and who it does not
The firm works best with companies generating 30 to 150 qualified leads monthly and aiming to increase that volume through paid search or organic search. It suits founders and marketing leaders who want a strategic partner, not an order-taker, and who are willing to invest time in quarterly planning and monthly reporting.
Big Moon is not a fit for e-commerce businesses focused on direct sales volume, nonprofits with limited budgets under $2,000 monthly, or startups still validating product-market fit. It also typically declines consumer-facing retail or restaurant clients, where its B2B expertise does not translate.
What the first conversation involves
Initial consultations are 30 minutes and explore current traffic, lead volume, ad spend, and internal staffing. The agency asks about the company's definition of a qualified lead and the typical sales cycle. Based on that conversation, Big Moon provides a written proposal outlining which channels it recommends (typically SEO plus paid search for first-time retainer clients), the retainer cost, and expected lead volume within 90 days.
Contracts are 90-day initial terms, not longer. The agency reserves the right to pause or close accounts that receive no lead inquiries after 60 days, a safeguard against misaligned expectations.
Hours, location, and logistics
Big Moon operates by appointment; phone and video calls are standard. The physical office in Canton serves as a base for the team but is not a client meeting location. All work is remote and async-friendly, with calls scheduled around client time zones.
Big Moon Marketing earns its place in the Baltimore service directory because it operates at a scale and price point that actually fits mid-market B2B companies, a segment overlooked by both full-service agencies and the freelancer market.
