ExecuSense in Baltimore: SEO and Paid Search for Mid-Market B2B
ExecuSense is a marketing agency based in Baltimore specializing in search engine optimization and paid search advertising for business-to-business companies with annual revenues between $5 million and $100 million. Unlike generalist shops that spread across social media, branding, and creative work, ExecuSense narrows its focus to the channels where mid-market B2B buyers actually search: Google organic results and Google Ads. The firm serves clients regionally (concentrated in the Mid-Atlantic) and nationally, with a particular strength in professional services, industrial manufacturing, and software-as-a-service sectors.
What ExecuSense actually does
ExecuSense operates on a retainer model, typically signing clients to 6 or 12-month engagements rather than one-off projects. The agency handles SEO strategy and execution (technical audits, content creation, site architecture optimization, and backlink development) and Google Ads management (keyword research, bid strategy, landing page alignment, and conversion tracking). The firm does not offer social media management, brand identity work, video production, or email marketing; clients seeking those services are referred elsewhere.
The approach is data-driven and transparent. ExecuSense provides monthly reporting dashboards showing traffic, lead volume, cost-per-lead, and revenue attribution where possible. Account leads (each assigned to a client) conduct quarterly business reviews to align spending with client revenue goals.
Services and pricing
Retainer fees begin at $3,500 per month for SEO-only engagements focused on a single service line or geography. Combined SEO and paid search starts at $6,500 per month. Paid search accounts typically carry a separate Google Ads budget (the money spent on ads themselves), which ranges from $2,000 to $50,000 monthly depending on industry and geographic scope; ExecuSense takes no percentage cut of media spend, only the service fee.
Custom pricing applies for clients with large existing sites, heavy technical debt, or aggressive growth targets. The firm requires a signed engagement agreement and typically asks for a 30-day ramp period before committing to performance benchmarks. Confirm current pricing by contacting the agency directly, as retainer tiers may shift based on workload.
How ExecuSense compares to other Baltimore marketing agencies
Baltimore hosts several full-service agencies (such as Tierney) and specialized digital shops, but most operate on project-based billing or offer broad service menus. Conversion marketing boutiques like Zoe Marketing Group in Baltimore focus on conversion rate optimization across channels; they are a fit if you already have traffic and need to improve close rates, but not if you lack qualified leads entering the funnel. Larger regional shops (like agencies in Philadelphia or DC) can handle bigger budgets and Fortune 500 clients but often charge minimum retainers of $10,000 to $15,000 monthly and assign less experienced staff to smaller accounts.
Choose ExecuSense if your company generates leads primarily through search, you want predictable monthly costs without ad-spend percentages, and you prefer a local agency where you can meet your account lead. Choose a full-service firm if you need brand identity, thought leadership content, event marketing, or a cohesive campaign across multiple channels. Choose a conversion specialist if you already have qualified traffic but struggle to convert visitors into customers.
Who ExecuSense suits and who it does not
The agency is built for mid-market B2B companies whose sales cycles are long (60 to 180 days) and whose buyers research online before engaging sales. Manufacturing, staffing, logistics, software, accounting, and commercial real estate firms are strong fits. Companies selling primarily through relationships or referrals, or those with very low search volume in their categories, will not see ROI from search-focused work.
ExecuSense also works well for agencies that want to white-label SEO and paid search. Some marketing firms outsource those services to ExecuSense under a white-label agreement rather than building in-house teams. The arrangement requires a formal partner agreement separate from standard client retainers.
The firm does not take on e-commerce or direct-to-consumer accounts; DTC brands with high-volume, low-margin products need different bid strategies and reporting frameworks than B2B companies.
What the first engagement involves
Initial conversations are free and non-binding. ExecuSense typically asks for access to your Google Analytics, Google Search Console, and current ad accounts (if any), then delivers a written competitive and technical audit within two weeks. That audit outlines quick wins (low-hanging improvements), foundational work (site problems that slow progress), and a 12-month roadmap with estimated traffic and lead impact.
If you move forward, the onboarding period includes a full site crawl, keyword mapping, competitor landscape, and a 30-day paid search sprint to gather baseline data. You will receive login credentials to a shared reporting dashboard; weekly stand-ups during the first month are standard.
Hours, contact, and logistics
ExecuSense operates during standard business hours, Monday through Friday, 9 a.m. to 5 p.m. Eastern Time. The office is located in Canton, Baltimore; most client meetings occur virtually, though in-person quarterly reviews can be scheduled. The firm has no storefront or walk-in service.
To reach the agency, visit the ExecuSense website or call the main line. Response time to inquiries is typically 24 hours on business days.
ExecuSense fills a real gap in the Baltimore marketing ecosystem for mid-market B2B companies whose revenue depends on search visibility and lead quality. The narrow focus and transparent pricing model make it easy to predict spend and measure impact.
