Lurn in Baltimore: SEO and Content Strategy for Local B2B
Lurn is a digital marketing agency based in Baltimore that specializes in search engine optimization and content strategy for mid-market B2B companies, primarily those with annual revenues between $5 million and $50 million. The firm operates on a retainer model and emphasizes keyword research, technical SEO audits, and long-form content planning rather than paid advertising or creative design.
What Lurn actually does
Lurn builds SEO strategies for businesses selling to other businesses, focusing on the sales-cycle keywords that actually drive qualified leads. The agency does not run paid search campaigns, manage social media accounts, or produce video content. Instead, it concentrates on organic search visibility through on-page optimization, site architecture improvements, and content calendars built around buyer intent. Most clients are industrial equipment manufacturers, commercial real estate firms, software vendors, and professional services companies operating in the Mid-Atlantic or nationally.
Services and pricing
Lurn offers three service tiers. The Entry tier ($3,500/month) includes keyword research for one business line, quarterly technical audits, and a monthly strategy call; this suits companies with a single product line and limited in-house marketing staff. The Core tier ($7,500/month) expands to two product lines, monthly audits, a documented content calendar for 12 months, and access to Lurn's proprietary rank-tracking dashboard. The Premium tier ($15,000/month) covers unlimited product lines, bi-weekly strategy calls, custom competitor analysis, and a dedicated account strategist who reviews draft content before publication. All tiers include an onboarding period of 4-6 weeks before the first retainer month begins. Lurn does not quote project-based work; the agency requires a 12-month minimum commitment for new clients.
How Lurn compares to other Baltimore marketing firms
Lurn differs markedly from full-service agencies like Gorman in Baltimore, which handles everything from brand identity to paid media for companies of all sizes and retains large teams for each discipline. Gorman's retainers typically start at $10,000/month but include creative design and paid search management that many B2B companies do not need. For companies seeking only SEO, Lurn's Core tier at $7,500 offers deeper strategic focus and lower cost than a comparable retainer at a generalist shop. Conversely, firms like Mindstream Media in Baltimore emphasize paid advertising and lead generation; they are a better fit if your sales team operates on a 30-day closing cycle and cannot wait 6-9 months for organic search to compound. Local boutique SEO shops like several one-person consultants operate at lower price points ($1,500-$3,000/month) but typically lack Lurn's proprietary tooling and do not provide rank tracking or documented quarterly strategy reviews.
Who Lurn suits and who it does not
Lurn is built for established B2B companies with repeatable sales processes, product documentation, and a marketing hire or marketing manager on staff. The firm expects clients to contribute sales collateral, subject-matter expertise, and approval cycles; it is not a hands-off vendor. Companies in niche industrial verticals, software-as-a-service, and commercial services benefit most because search volume is lower but buyer intent is high. Lurn is not suited for startups still defining their market, companies selling primarily through partnerships or direct sales without a web presence, or organizations expecting quick results. The 12-month contract also excludes companies in active acquisition discussions or those with seasonal revenue volatility.
What the first engagement looks like
During onboarding, Lurn conducts a full-day audit of your current website, reviews competitor sites in your vertical, and interviews your sales and product teams. The agency then delivers a 30-50 page diagnostic report identifying technical issues, content gaps, and a ranked list of opportunities by potential search volume and competitiveness. That report forms the basis of your first quarterly strategy call, where Lurn recommends which keyword clusters to prioritize in months 1-3. Clients then provide content briefs, sales sheets, and case studies; Lurn structures these into SEO-optimized blog posts and pillar pages. Your account manager reviews drafts and provides revision guidance before publication.
Hours, location, and logistics
Lurn operates from a shared office space in the Federal Hill neighborhood (specific address available on the Lurn website). The firm conducts strategy calls by Zoom and does not require on-site visits. Onboarding and quarterly reviews are scheduled based on your team's availability; most engagements involve two or three calls per month. There is no walk-in support; all communication flows through your assigned account manager via email and Slack. Confirm current office location and team size on the company website, as these details change with business growth.
Lurn fills a specific gap in Baltimore's marketing landscape: companies that need search strategy and measurable organic growth but lack the budget or breadth of need for a traditional full-service agency. Its strength lies in depth rather than breadth, and that focus rewards clients disciplined enough to own content development and patient enough to wait for compounding returns.
