New Block Marketing in Baltimore: Full-Service Agency Focused on Mid-Market B2B Growth
New Block Marketing is a Baltimore-based digital marketing firm that works with mid-market B2B companies, primarily in the professional services, manufacturing, and software sectors. The agency operates on retainer and project bases, with in-house capabilities across SEO, paid search, content strategy, and custom web development.
What New Block Marketing actually does
New Block Marketing handles the full marketing stack for businesses that need more than a freelancer but may not justify a 20-person in-house team. The firm takes on clients with annual marketing budgets ranging from $15,000 to $150,000, with most retainers falling between $3,500 and $8,500 per month. Unlike generalist agencies that touch every vertical, New Block concentrates on B2B companies with longer sales cycles and multiple decision-makers, which shapes how the firm structures campaigns and measures success.
The agency sits in Canton, placing it within Baltimore's larger tech and professional services cluster. This location matters: the firm works with clients across the Mid-Atlantic but maintains proximity to a network of local vendors, contractors, and other agencies that enable faster iteration and collaboration.
Services and pricing
New Block Marketing's core offerings break into three tiers.
SEO and organic search (starting at $2,500 per month for retainer work) covers technical site audits, keyword research specific to the client's sales cycle, on-page optimization, and link-building outreach. The firm does not guarantee rankings; instead, it reports monthly on organic traffic, keyword movement, and lead volume. Project-based SEO work for a single audit or competitive analysis runs $1,500 to $3,000.
Paid search and display advertising (typically $1,500 to $5,000 per month depending on ad spend) includes Google Ads management, LinkedIn campaign setup, and retargeting. New Block takes a performance reporting approach here: clients see cost-per-lead and return-on-ad-spend (ROAS) broken down by campaign. Retainers cover account management and monthly strategy sessions; clients pay the ad platform separately.
Content and web strategy (starting at $2,000 per month or $5,000 to $15,000 for project work) encompasses content calendars, blog and case study development, website redesigns, and sales enablement materials. For companies with in-house writers, this often means editorial direction and optimization; for companies starting from scratch, New Block produces the content itself.
Most clients combine two or three of these services. A typical retainer arrangement includes one service at full scope plus support for the others at a reduced rate. Pricing is transparent and quoted in writing before engagement; the firm does not use tiered "growth packages."
How New Block compares to other Baltimore marketing options
Baltimore has roughly 60 to 70 marketing agencies of meaningful size. The most direct competitors fall into two camps.
Full-service shops like Tierney (headquartered in Philadelphia but with Baltimore presence) and Apex Group (Baltimore-based, 20+ staff) serve larger clients, often with budgets exceeding $100,000 annually. These agencies excel at integrated campaigns and brand work but often treat accounts under $50,000 annually as secondary. They typically require longer contracts and have less flexibility on reporting frequency. Choose them if you need a unified brand refresh alongside paid campaigns; avoid them if you want lean, performance-focused work.
Freelancers and micro-agencies (one to three people) are cheaper, often $1,500 to $3,000 monthly, and offer personalized attention. They excel at single-channel work (say, Google Ads only) but usually lack internal design, development, or video production. They also have limited availability when leadership is on vacation or sick. Choose them if you have a narrow, tactical need; avoid them if you need integrated campaigns or rapid scaling.
New Block sits between these poles. It is larger and more specialized than solo freelancers but smaller and more agile than Tierney or Apex. It offers integrated services without forcing you into a $20,000+ retainer, and it maintains consistent availability and reporting discipline. The trade-off is that it does not do brand strategy or high-end creative production in the way a 30-person shop might.
Who it suits and who it does not
New Block is a fit for established B2B companies with $2 million to $50 million in annual revenue, a defined sales process, and a marketing hire or consultant already in place (since retainers assume someone on the client side can brief strategy and review deliverables). Law firms, accounting practices, software vendors, and light manufacturing firms make up much of the client roster.
It is not a fit for startups seeking brand positioning from scratch, consumer-facing businesses that live or die on viral content or influencer work, or companies expecting hands-off management without monthly check-ins. It is also not ideal for companies with budgets under $2,000 per month; below that threshold, the agency typically refers prospects to freelancers.
What the first engagement looks like
New Block begins with a strategy call (no charge) to understand your sales cycle, current marketing spend, and lead quality. If both parties agree to move forward, a one-month trial retainer (the same monthly fee as a longer commitment) lets you evaluate the firm's work and communication style.
The first 30 days typically yield a competitive audit, a current-state analytics review, and a three-month roadmap. By week four, you should see at least one paid campaign live and a clear picture of which channels make sense for your business. Monthly meetings cover performance against goals, pipeline influence, and tactical adjustments.
Hours, location, and how to engage
New Block operates from a shared office space in Canton (2400 Boston Street, near Fleet Street). The firm works standard business hours, Monday through Friday, 9 a.m. to 5 p.m., with flexibility for client calls outside those windows. There is no public walk-in; all engagement starts by phone or email.
The firm accepts new clients year-round but typically has a 4- to 6-week lag before onboarding due to capacity. Contact them directly to discuss timing and fit before investing time in a proposal.
New Block Marketing fills a functional gap in Baltimore's marketing landscape: it delivers measurable, integrated work at a price point accessible to mid-market firms without the overhead of a large agency. If your company has outgrown freelancers but is not ready for a $15,000+ monthly retainer, this is where to start conversations.
