Stellar Strategic Group in Baltimore: Marketing Strategy and Paid Media for Mid-Market B2B

Stellar Strategic Group is a Baltimore-based marketing consulting firm that specializes in paid media strategy, creative development, and performance analytics for mid-market B2B companies across manufacturing, professional services, and technology sectors. The firm operates on a retainer model and handles both strategy and execution, positioning itself between larger national agencies and freelance practitioners focused on single-channel work.

What Stellar Strategic Group actually does

The firm provides three core service lines: paid media management (Google Ads, LinkedIn, Facebook), strategic consulting on marketing mix and messaging, and creative asset development for campaigns. Unlike agencies that primarily handle creative production or freelancers who execute existing strategies, Stellar combines strategy with hands-on management. The typical client engages for 6 to 12 months, with the firm taking responsibility for account setup, keyword research, bidding strategy, landing page alignment, and monthly performance reporting. Work is generally project-based within an ongoing retainer structure rather than open-ended staffing augmentation.

Services and pricing

Retainers begin at approximately $3,500 per month for single-channel paid media management (typically Google Search ads) with a client providing their own creative assets and landing pages. Mid-tier engagements run $6,000 to $10,000 monthly and include strategy consultation, creative input, and management across two to three channels. Full-service strategy and execution packages, including competitive analysis, messaging development, and campaign testing across multiple platforms, typically fall in the $12,000 to $18,000 range. Setup fees for new accounts run $1,500 to $3,000 depending on account complexity. The firm bills monthly in arrears and requires a three-month minimum commitment. Confirm current pricing directly, as retainer bands adjust with client scope changes and market conditions.

How it compares to other Baltimore marketing options

Baltimore has a broad range of marketing service providers. Large national agencies like those with Baltimore offices (part of WPP or Omnicom networks) offer extensive creative and media production but typically require minimum monthly spends of $15,000 to $25,000 and serve primarily Fortune 500 or well-capitalized venture clients. At the other end, independent Google Ads specialists and freelance marketers on platforms like Upwork charge $50 to $150 per hour but generally handle execution only and lack strategic input on product positioning or competitive landscape. Stellar occupies the pragmatic middle: deliberate enough to reshape campaign strategy month-to-month, but nimble enough to operate cost-effectively for companies with annual marketing budgets under $200,000. Choose Stellar if your company needs both paid media execution and someone to challenge your current messaging; choose a freelancer if your strategy is locked and you need technical hands-only management; choose a national agency if you need broadcast or production-heavy creative assets alongside paid amplification.

Who this suits and who it does not

Stellar works well for B2B manufacturers, construction firms, software companies, and professional services practices that have identified their core customer segment but need help translating that into effective advertising. The firm suits companies generating $5 million to $75 million in annual revenue with marketing budgets between $50,000 and $250,000 annually. It also works for mature startups (3+ years old) with product-market fit but limited in-house marketing expertise. The firm does not suit companies requiring brand strategy from the ground up, those needing consumer-facing creative production (video, photography, print collateral), or those seeking to outsource the entire marketing function including content marketing and email programs. It also does not accommodate clients expecting month-to-month flexibility without commitment or those unwilling to share access to their ad platforms and analytics accounts.

What the first engagement involves

Initial contact typically triggers a discovery call (30 to 45 minutes) to assess current campaigns, goals, and budget. If both parties proceed, Stellar conducts a paid media audit of existing accounts, compiles a competitive landscape analysis, and delivers a written strategy document within 10 to 14 days. That document outlines recommended channels, estimated cost-per-lead or cost-per-acquisition targets, messaging pillars, and a 90-day roadmap. Only after client approval of the strategy does the service agreement begin and billing start. Setup work then includes account configuration, landing page review, and initial creative briefs. First campaign results typically appear within 4 to 6 weeks; Stellar delivers monthly reports showing spend, impressions, clicks, conversions, and cost metrics aligned to the client's stated business goal (lead volume, qualified pipeline, or direct sales).

Hours, location, and logistics

Stellar operates from an office in the Canton neighborhood of Baltimore and conducts initial consultations by phone or video call; ongoing account management is entirely remote. The firm keeps standard business hours (Monday through Friday, 9 a.m. to 5 p.m.) for phone availability; campaign work itself runs continuously across ad platforms. There is no walk-in requirement or on-site meeting necessity after the initial discovery call. Parking is available on Canton street parking or in private lots nearby if an in-person strategy session is preferred.

Stellar Strategic Group fills a practical gap in Baltimore's marketing ecosystem for mid-market B2B firms that need more than execution and less than a six-figure agency retainer.